We Build Advertising Careers That Actually Work
Started in 2019 by three former agency directors who got tired of watching talented people waste years learning the wrong things. We teach what actually matters in modern advertising campaigns.
Explore Our Programs
How This Started
Three of us spent fifteen years running campaigns for brands you'd recognise. We saw the same problem everywhere – junior staff arriving with degrees but zero practical knowledge.
The breaking point? Watching a talented grad spend six months on the wrong metrics because no one taught her what conversion tracking actually meant. That's when we knew something had to change.
First Pilot Programme
Ran our first twelve-week course with eight students in a borrowed office space. Five of them landed junior positions within three months.
Industry Recognition
Started getting referrals from hiring managers who noticed our graduates understood campaign mechanics better than most mid-level staff.
Curriculum Expansion
Added specialist tracks after realising programmatic advertising and creative strategy need completely different skill foundations.
Where We Are Now
Running continuous programmes with guest sessions from agency professionals who still work in the field. Our students learn from people dealing with real campaigns, not outdated textbook theory.
What Makes Our Teaching Different
Real Campaign Work
Every module includes actual campaign briefs from the past two years. You'll learn by solving problems that real teams faced, not made-up scenarios from people who haven't worked in agencies since 2015.
Tools You'll Actually Use
We teach the platforms and software that hiring managers expect you to know. Google Ads, Meta Business Suite, analytics dashboards – the things you'll touch every single day in your first job.
Mistakes Are Part of Learning
Our approach involves trying things that don't work. Better to mess up a practice campaign with us than blow a client's budget in your first week at an agency.
Industry Context Matters
We explain why certain strategies work in retail but fail for B2B, why some metrics matter more than others, and what's actually changing versus what's just marketing hype about AI and automation.
Our Teaching Philosophy
- Start with fundamentals that won't change in three years
- Build practical skills through repetition and feedback
- Focus on understanding why tactics work, not just how
- Prepare for junior roles, not fantasy senior positions
- Connect concepts to actual business outcomes
Who Teaches Here
We're not academics writing about advertising from the outside. Everyone teaching here has spent years running campaigns, managing budgets, and dealing with the pressure of making things work.
Callum Hartley
Co-FounderSpent eleven years at digital agencies managing everything from local restaurant campaigns to national product launches. Started teaching because he got frustrated watching new hires struggle with basics that should have been covered in their education.
Sienna Donoghue
Programme DirectorFormer creative strategist who worked on campaigns across retail, finance, and entertainment sectors. She designs our curriculum around the skills that hiring managers actually ask for when they're looking to fill junior positions.
What We're Trying to Achieve
We want to close the gap between what people learn about advertising and what they need to know to be useful in their first job. Not everyone who studies with us will love agency work – some discover it's not for them. But everyone leaves understanding what modern advertising actually involves.
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